The Executive Team

Alan Brilliant, Principal & Managing Partner

As a managing partner of Four Financial Management, Alan brings 21 years of experience helping clients navigate the financial markets. He spends the majority of his time sharing his vision of how Four Financial Management may help families develop a comprehensive plan to strategically accomplish their life goals.

Alan’s interest in the stock market dates back to his childhood. At a young age, he spent many mornings at the kitchen table with his grandfather helping him look up stock prices in the newspaper. These cherished times created a passion in Alan that ultimately paved the way for his career path. His grandfather also taught him a lesson that Alan still holds dear… “He taught me that making money was good, but also it is only a means to an end. We must do good things with money to make this a better world.”

Alan is active in the local community and serves on the Board of Directors for the Michigan Israel Business Bridge, the Jewish Federation of Greater Ann Arbor and the Jewish Community Foundation.

Alan currently resides in Ann Arbor with his wife, Julie, and their two daughters, Jillian and Riley.  Originally from New Jersey, Alan attended the University of Florida where he earned a BA in Criminology and Sociology.

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David Fransko, Principal & Managing Partner

Having started his career in wealth management in 2001, David’s primary responsibility is sharing how Four Financial Management can serve to help families tackle complex financial situations through the use of sophisticated planning and investment management.

David’s interest in the financial markets stems from a very early age. Having won his 4th grade stock picking competition, it became increasingly apparent to him over time that many people — investment professionals included — did not take the necessary time to thoroughly vet investment decisions. He learned from a young age that “doing your homework” can yield excellent results. “I learned early on that a four step process — analyze, plan, execute, critique — is essential to wealth management. We must be proficient in all four steps to be able to deliver comprehensive solutions to our clients.”

David is an active supporter of the local arts community as well as a supporter of various animal rights causes.

David attended the University of Michigan for a BA in Economics and earned an MBA in Finance & Marketing from Wayne State University.  He currently resides in Canton Township with his wife Adele.

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Michael Kaplan, Principal & Director of Wealth Management

As Director of Wealth Management, Michael brings 22 years of experience to his role of overseeing
financial planning and portfolio management operations. He coordinates the evaluation, development
and execution of customized client solutions. Michael is also responsible for the market research and
analytics that contribute to the tactical management of investment strategies.

When Michael was first introduced to the doctrines of economics, he had found the path on which to
take his career. “Economics affects every person and business. A solid comprehension of it provides a
valuable foundation for understand how much of the world works.” Michael harnessed this perspective
into financial services where he could help families plan for and achieve their financial goals.

Michael grew up in Cincinnati, Ohio and attended the University of Michigan where he received a BA in
Economics and Political Science. He resides in Ypsilanti Township with his Wife, Andrea, a school teacher, and their son, Cameron.

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Stephen Morman, Principal & Director of Investment Research

Steve entered the financial services industry in 1984 affording him over 30 years of industry experience. Steve is responsible for investment research and due diligence as well as industry regulatory compliance. With a 45 year history and passion for equity research, Steve brings an immeasurable amount of knowledge and experience to clients.

For as long as he can remember, Steve has had a fascination with the stock market. At a young age, Steve began watching the Louis Rukeyser show with his father. “What I learned and found incredibly exciting was the ability and challenge of growing wealth through investing in stocks, combined with the fact that markets are ever changing, this necessitates the need to adapt.”

Steve has been married for over twenty years to his wife Laura.  They have three children, Benjamin, Marcus, and Elizabeth and currently reside in South Lyon. Steve received a bachelor’s degree in Chemistry-Management from Marietta College where he played baseball for 4 years and was a senior captain of the 1981 national championship team.  He also earned an MBA in Finance from Wayne State University.

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